Revenue & Asset Strategy
Built on more than a decade of total revenue management expertise.
We identify how a hospitality asset should be positioned, commercialized and operated before capital is committed or execution begins.
Founder & CEO
Real hospitality expertise
Natalia Arenas Chaves is Founder & CEO of Atelier de Sable, Market Manager for the Andean Region at Hostelworld Group, a CRME (Certified Revenue Management Executive) and Strategic Revenue Manager certified by Swiss Education Group Professional (SEGPro). She is also a UX/UI Designer certified by the California Institute of the Arts (CalArts), integrating commercial strategy, technology and user experience to maximize the performance of real estate assets.
With more than eight years of experience in the hospitality and short-term rental industry, she has led revenue management, distribution and commercial optimization strategies for some of the most important hotel chains and independent hotels in Colombia and Peru. She currently leads Atelier de Sable, an operator with more than 100 properties, where her focus goes far beyond selling nights: she designs business models and operating systems so that each property produces the highest possible return.
As an entrepreneur, she also founded lavandarosa.co, a company specialized in laundry, cleaning and operations for the accommodation sector, which has allowed her to build an integral view of the business, understanding how every commercial decision impacts the bottom line. Her philosophy is clear: revenue management is not about filling calendars, but about building businesses capable of generating more profit from every asset they operate.
What we do
We combine total revenue management with commercial and financial discipline to shape how each asset performs from the very first decision.
- Total revenue management
- Asset positioning
- Pricing and distribution strategy
- Demand forecasting
- Commercial planning
- Market and competitor intelligence
- Financial modeling
- Feasibility studies
- Owner performance reviews
Strategic Advisory
We advise owners, developers and hospitality businesses on positioning, commercial strategy, revenue performance and asset-level decisions.
Market Intelligence & Feasibility
We evaluate demand, competition, pricing, product fit and financial potential to determine whether an opportunity is commercially viable.
Sales Enablement & Team Training
We equip commercial teams with the market knowledge, sales narratives and practical tools required to sell hospitality and real estate opportunities with greater confidence.
